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        "rendered": "<div data-elementor-type=\"wp-page\" data-elementor-id=\"216\" class=\"elementor elementor-216\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f36ddb3 e-flex e-con-boxed e-con e-parent\" data-id=\"f36ddb3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-fddc287 e-con-full e-flex e-con e-child\" data-id=\"fddc287\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6e4d0ea elementor-widget elementor-widget-heading\" data-id=\"6e4d0ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Expertise in circular economy and sustainable supply chain<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-133305a elementor-widget elementor-widget-text-editor\" data-id=\"133305a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>I help organisations increase profitability and build resilience by decoupling growth from resource use.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56ade76 elementor-widget elementor-widget-text-editor\" data-id=\"56ade76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Miguel Brand &#8211; BACKGROUND AND EXPERIENCE<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7933962 elementor-widget elementor-widget-text-editor\" data-id=\"7933962\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>With more than 20 years of experience in procurement and supply chain, my career has developed across a wide range of industries and organisational contexts. Much of this work has been carried out in companies with a strong engineering foundation. This aligns closely with my own technical background and has shaped a structured, analytical approach to solving business problems.<\/p><p>My focus soon shifted towards business transformation, which led me to lead strategic initiatives within procurement, supply chain, and digitalisation in the automotive and renewable energy sectors. While most of this work took place in large, multinational organisations, the underlying focus has always been on creating business value, and this approach is equally relevant for smaller and mid-sized businesses.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-770bfd1 elementor-widget elementor-widget-text-editor\" data-id=\"770bfd1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>From Transformation to Circular Economy<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fe121b elementor-widget elementor-widget-text-editor\" data-id=\"5fe121b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"1677\" data-end=\"2074\">Working across multiple functions and teams required looking at problems from different perspectives, understanding how decisions in one area affect others, and breaking down complex challenges into manageable parts. Over time, this taught me how to apply a practical and systematic way of working with complexity, rather than being overwhelmed by it.<\/p><p data-start=\"2076\" data-end=\"2574\">My interest in circularity was inspired by the Ellen MacArthur Foundation and Cradle to Cradle, and it gradually shaped my professional focus on sustainability beyond incremental improvements. Rather than viewing sustainability as a collection of isolated initiatives, circularity emerged as a powerful strategic framework\u2014one that enables organisations to use resources more effectively, close material and value loops, and build long-term resilience in an increasingly resource-constrained world.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94e4820 elementor-widget elementor-widget-text-editor\" data-id=\"94e4820\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Ambition and approach<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a17625e elementor-widget elementor-widget-text-editor\" data-id=\"a17625e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"2576\" data-end=\"3073\">Today, this combination of transformation experience, systems thinking, and circular economy expertise underpins my consultancy approach. My ambition is to support organisations in moving beyond conventional sustainability actions towards more strategic, long-term circular business models\u2014business models that embed circular principles at the core of how value is created and sustained, delivering resource efficiency, improved profitability, and long-term resilience.<\/p><p data-start=\"3075\" data-end=\"3261\">In addition to my work as a consultant, I teach Circular Economy, Life Cycle Analysis, Supply Chain Management, and related subjects within business management at VIA University College.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b08e21 elementor-widget elementor-widget-heading\" data-id=\"2b08e21\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Skills and competences<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51bf359 elementor-widget elementor-widget-text-editor\" data-id=\"51bf359\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>Extensive experience in supply chain, procurement, business transformation, project management and digitalisation.<\/li><\/ul><ul><li>Excellent communicator with a \u2018can-do\u2019 mindset able to secure approval at all levels of the company.<\/li><\/ul><ul><li>Creative, curious and not afraid to challenge existing paradigms.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0cc0d5 elementor-widget elementor-widget-heading\" data-id=\"f0cc0d5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Education<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db52be2 elementor-widget elementor-widget-text-editor\" data-id=\"db52be2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>Civil Engineer at Leeds Metropolitan University<\/li><\/ul><ul><li>Postgraduate diploma in European Enterprise Management, Universities of Barcelona and Poitiers<\/li><\/ul><ul><li>Master&#8217;s degree: Sustainable Architecture and Energy Efficiency, LaSalle Barcelona<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fce089 elementor-widget elementor-widget-heading\" data-id=\"2fce089\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Courses<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67bd392 elementor-widget elementor-widget-text-editor\" data-id=\"67bd392\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li>Engineering Design for a Circular Economy, EDX<\/li><li>Circular Economy &#8211; Sustainable Materials Management, Coursera<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ab3b50e e-con-full e-flex e-con e-child\" data-id=\"ab3b50e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eb066bd elementor-widget elementor-widget-image\" data-id=\"eb066bd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"400\" src=\"https:\/\/lupa.dk\/wp-content\/uploads\/2025\/12\/Miguel-keynote.jpg\" class=\"attachment-full size-full wp-image-514\" alt=\"\" srcset=\"https:\/\/lupa.dk\/wp-content\/uploads\/2025\/12\/Miguel-keynote.jpg 300w, https:\/\/lupa.dk\/wp-content\/uploads\/2025\/12\/Miguel-keynote-9x12.jpg 9w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-068c83c elementor-widget elementor-widget-text-editor\" data-id=\"068c83c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Follow me on LinkedIn<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c65111 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"7c65111\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<a class=\"elementor-icon\" href=\"https:\/\/linkedin.com\/in\/miguelbrand\/\" target=\"_blank\" rel=\"noopener\">\n\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fab-linkedin\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>",
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