The following example case is intended for learning and inspiration purposes and is based on publicly known business practices.
Lupa Consulting has not been involved as an advisor in the process described.
Circular strategies in practice

Notpla

Notpla is a company making a family of regenerative packaging materials, made from seaweed and plants. Their slogan is “Convenience doesn’t have to cost the world” and their mission is to provide an alternative single use packaging that “disappears” instead of polluting.

SECTOR: 

Packaging

Location: 

United Kingdom

Circular strategies:

Renewable inputs

Why it's a great example of circularity in business

This simple food container is carefully engineered to eliminate waste and make the planet a healthier place. Where conventional containers have coatings made from materials derived from fossil fuels that stick around forever, this one has a 100% natural seaweed coating. Once finished, the whole package can be composted and disappears without a trace – just like a fruit peel.

Notpla has developed a series of applications for its packaging including:

  • safe, dissolvable films for food and liquids
  • pizza boxes
  • coffee cups

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