The following example case is intended for learning and inspiration purposes and is based on publicly known business practices.
Lupa Consulting has not been involved as an advisor in the process described.
Circular strategies in practice

RE-ZIP

Bo Bach Boddum, CEO and founder of RE-ZIP, realised that the exponential growth of e-commerce has a significant environmental impact from the single use cardboard packaging. A more circular solution was needed.

SECTOR: 

Packaging

Location: 

Denmark

Circular strategies:

Product life extension, Deposit system

Why it's a great example of circularity in business

RE-ZIP has developed a robust reusable packaging system designed to be reused multiple times.

The packaging itself includes clear instructions and a QR code that customers can scan using a smartphone app, enabling the tracking of packages as they circulate and are reused. Participating companies can also measure the impact of switching to reusable packaging, including reductions in CO₂ emissions, water use, and waste.

What I find particularly interesting about RE-ZIP’s circular business model is their focus on making the switch to sustainable packaging as seamless as possible for both business customers (merchants) and end-users (shoppers). What may seem like a straightforward operation actually depends on anticipating potential “real-world” failure points and guiding end-users toward the right behaviour. This careful attention to human behaviour is often critical when implementing circular supply chains, where success relies on practices that differ from conventional linear models.

 

 

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